brand switching


brand switching

Big dictionary of business and management. 2014.

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  • brand switching — UK US noun [U] ► MARKETING, COMMERCE a situation in which someone changes from buying one brand of a product to buying a different brand: »Companies often use price promotions to encourage brand switching …   Financial and business terms

  • brand switching — / brænd ˌswɪtʃɪŋ/ noun the practice of changing from buying one brand to another, showing little brand loyalty ● We can’t rely on steady sales with such a lot of brand switching going on. ● Brand switching makes shopping more fun for consumers …   Marketing dictionary in english

  • brand loyalty — Support by consumers for a particular brand or product. Brand loyalty is usually the result of continued satisfaction with a product or its price and is reinforced by effective and heavy advertising. Strong brand loyalty, which is often… …   Big dictionary of business and management

  • Switching barriers — or switching costs are terms used in microeconomics, strategic management, and marketing to describe any impediment to a customer s changing of suppliers. In many markets, consumers are forced to incur costs when switching from one supplier to… …   Wikipedia

  • Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

  • Switching Costs — The negative costs that a consumer incurs as a result of changing suppliers, brands or products. Although most prevalent switching costs are monetary in nature, there are also psychological, effort and time based switching costs. Sustainable… …   Investment dictionary

  • No Name (brand) — This article refers to a private label brand. For other uses, please see No Name. No Name (styled as no name, and in French sans nom) is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada’s largest… …   Wikipedia

  • Generic drug — A generic drug (generic drugs, short: generics) is a drug defined as a drug product that is comparable to brand/reference listed drug product in dosage form, strength, route of administration, quality and performance characteristics, and intended …   Wikipedia

  • Market share analysis — is an important part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of… …   Wikipedia

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia